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Home > IT Solutions > Architecture Consulting > Product Strategy and Architecture (PSA)

Product Strategy and Architecture (PSA)

Product Strategy is perhaps the most important function of a company. The rate of innovation, already astounding, is ever accelerating, and competing products are proliferating apace, even while revolutionary new products reshape the order of competition. Add to this ethical, political and economic upheaval, and the business world is characterized by turbulent change in every sphere—in the competitive landscape, the supply chain and more broadly the value network, technologies, distribution (sales) existing in the company or of time to acquire them (by hiring or by mergers), regulations, the national and global economy, and so on. This change has to be anticipated and its implications recognized and integrated into an evolving strategy that takes advantage of emerging opportunities and takes into account new threats & evaluate the customers expectations at the time of delivery. As a result, product strategy for any business needs to be a continual process, and strategy implementation must be responsive to this continual change in direction and It must guestimate the competition (including new entrants) probable moves to enter the same market..

Techindia’s Product Strategy & Architecture service enables our clients to design a technology foundation that can quickly respond to business changes. The service is built around Techindia’s unique methodology to create and consolidate software assets into Business-specific platforms that are leveraged across the market demand.

At the inception phase of the engagement, Techindia conducts an in-depth requirements analysis through facilitated workshops with all the stakeholders to understand our client’s business objectives such as growth, re-alignment, process improvement and more. Our experienced architects, technology experts, and business domain specialists collaborate with clients to identify change drivers and expose hidden factors that may impact the architecture in the long run.

During the elaboration phase, the joint teams compile an inventory of all IT assets and processes to identify redundancies and recurrences that can be consolidated to achieve simplicity and future reuse. The aspects of usability, manageability, localizability, scalability, Performance, configurability integration, customisability, and flexibility are examined very carefully so that they can be built into the design and the solution architecture. The final deliverable is an implementation plan that empowers our clients with a clear roadmap to create platforms, products, and solutions.

The Product Strategy & Architecture service delivers measurable business benefits such as the following:


  • Improved agility through change-ready architectures
  • Significant reduction in development, deployment, integration, and maintenance costs due to a better
        architecture that is built to last
  • Improved strategic visibility through a clear strategy and long-term roadmap
  • Increased predictability through streamlined and tailored process
  • Downstream economies of scale through reusable design and flexible architecture